What is pay per click Advertising?
Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other requirements.
These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results (there’s also something called the quality score that can impact your ranking).
If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid. So, if you bid $0.15 per click on ‘Sacramento DUI Lawyer’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If people are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.
PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.
Natural search engine optimization is a PR-based, long-term way to grow your brand and image. Pay per click advertising, however, should be handled like any other form of paid advertising: Gingerly, and with a clear, quantifiable short- or medium-term goal in mind. Bigger Budget=More Clicks=More Customers…simple enough.
Our PPC Management Approach
Our PPC advertising services are focused on sponsored advertising as offered by Google, Yahoo! Search Marketing, and BING. As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:
- Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
- Reactive Development: We write custom and unique creative (titles and descriptions) to help maximize click thru and conversion rates.
- Landing Page: We help you optimize landing page (additional).
- Campaign Tracking & Full Analysis: Know exactly where your campaign dollars are going. You will be provided with a back office where you can view complete statistical data on your campaigns.
- Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
- PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
- PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
- PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
- Local Maps and Directories: Your business will be listed on all the local maps and directories.
- Cost: We have plans that start as low as $239.00 per month
- Google Adwords Trained Staff: Your marketing campaign will be run and monitored by highly specialized Google Adwords trained specialists.
If you want to get the most out of your online marketing budget, you come to the right place. We focus on turning that paid traffic into qualified leads which turn into sales.
Ready to get started? Call us at (916)293-0512 free consultation and analysis.
